How to do independent station SEO? 12 modules to comprehensively check whether your website has any optimization value
This article uses 12 core modules to explain how to conduct a complete SEO physical examination of independent foreign trade stations. The system checks the crawling, keywords, page structure, internal and external links, multi-language, structured data and domain name environment to help enterprises locate problems and determine optimization priorities.
If a website does not even do the basics of SEO, there will be problems with page crawling, abnormal inclusion, and confusing title structure, Keyword layout is out of control, and even multi-language pages conflict with each other. At this time, if you continue to smash content and build external links, your investment will probably only continue to amplify the problem.
So before actually starting SEO, I recommend doing a complete website physical examination.
Start from the 12 modules of Overview, Traffic, Issues, SERP, Density, Headings, Images, Links, Social, Hreflangs, Structured Data, Whois / DNS, and build the website from Technical foundation, search traffic, page structure, multi-language, structured data, domain name and DNS and other dimensions have been reviewed.
First figure out what the current status of the website is, and then decide which pages are worth continuing to optimize and which problems need to be fixed first.
This step seems very basic, but for an independent website that is prepared to do Google SEO, GEO and overseas customer acquisition for a long time, it is often more important than blindly updating content.
1. Overview - determine whether this page is worth continuing to optimize
Core function: Use one screen of informationQuickly determine whether the SEO foundation of the page is qualified, whether there are obvious shortcomings, and whether it has the value to continue to amplify traffic.
Usually contains:
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Title / Description / Keywords: Is the TDK standardized and attractive for clicks
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URL / Canonical: Whether the page is unique and whether to avoid repeated inclusion
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Domain information: domain name age, validity period (trust reference)
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Robots / Sitemap: Whether crawling is allowed and whether it is conducive to inclusion
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SSR Check: Is it beneficial to search engine rendering
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Word Count: Whether content thickness supports ranking
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H1–H6 / Images / Links Summary: Overall health of structure and resources
Meaning for independent websites:
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Quickly determine if this is a page that can be optimized or redone
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Discover low-level SEO errors and avoid later rework
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As a basis for decision-making whether to invest in content, external links, and advertising
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Unify SEO execution standards to facilitate batch inspection of pages
Summary: Overview is the SEO physical examination report. You can see at a glance whether it is worth continuing.
2. Traffic (traffic) - determine whether this site has real search demand
Usually contains:
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Monthly Visits: Estimated monthly visits
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Visits Over Time: traffic trends
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Traffic Sources: Traffic source structure (direct visit/search/social media, etc.)
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Top Keywords: Keywords that mainly bring traffic
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Bounce Rate / Pages Per Visit: Visit quality indicator
Meaning for independent websites:
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Determinewhether there is a real search demand
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Avoid creating self-help pages that no one searches for
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Distinguish brand traffic vs search traffic
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Help you confirm which wordshave traffic but controllable competition
Summary: Without a stable search traffic independent website, no matter how professional it is, it will be difficult to receive continuous inquiries.
3. Issues - Determine whether basic SEO has fatal flaws
Core function: Quickly check whether the basic SEO settings of pages and websites are compliantto avoid being directly demoted or ignored by search engines due to technical or regulatory issues.
FAQ:
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Meta Title / Description: Are the title and description lengths reasonable
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Canonical URL: Whether the canonical page is set correctly to avoid repeated inclusion
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H1–H3 Check: Whether the title structure complies with SEO specifications
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Image Alt Text: Whether the image has basic semantics
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Social Media Meta Tags: Whether social sharing is displayed normally
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Robots.txt: Whether the search engine was blocked by mistake
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Sitemap.xml: Whether it helps search engines crawl efficiently
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SSR Check: Whether the page is conducive to search engine rendering
Meaning for independent websites:
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Avoid the hidden pitfalls of an independentsite that is fine but not ranked
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Prevent low-level errors from directly lowering the weight of the entire site
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Ensure that search enginescan crawl, read, and understandthe page content
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Lay a solid foundation for subsequent content SEO and traffic growth
Summary: If Issues are not resolved, SEO will be in vain; this is the life and death line for independent websites.
4. SERP (search results) - determine whether the page has been truly included and displayed
Core function: Check whether the website is included in major search engines and whether the included scale is normal. It is used to determine whether SEO has the basic qualifications to be searched.
Usually you can see:
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Indexed Pages:
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Google
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Bing
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Yahoo
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Baidu
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Yandex
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DuckDuckGo
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AOL
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Actual number and differences of inclusions in each search engine
Meaning for independent websites:
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Determine whether the websitehas entered the search engine database
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I found a lot of content but it was not included
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Judge the coverage of different markets
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Is assisted positioninga content issue, a technical issue, or a lack of trust
Summary: Not included = No exposure; SERP is the starting line for independent station SEO.
5. Density (keyword density) - determine whether the keyword is correctly perceived by the search engine
Usually contains:
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1–5 words: distribution of words to long-tail keywords
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Keyword: Keywords appearing on the page
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Count: the number of times the keyword appears
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Total: Total number of words on the page
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Density: keyword proportion
Meaning for independent websites:
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Determine which word the pageis writing around
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Whether it is clear to distinguish between main words and auxiliary words
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Avoid keywords that are too low (not recognized) or too high (sentenced to be stacked)
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Optimize the layout of long-tail words and improve overall coverage
Summary: Pages with out-of-control keyword density = search engines don’t know you want to be ranked, or they simply won’t let you rank them.
6. Headings (title structure) - determine whether the page structure is correctly understood by search engines
Core function: Check whether the H1-H6 of the page has a clear structure and reasonable hierarchy, and whether the search engine can understand the theme and key points of the page at a glance.
Common mistakes:
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H1 Quantity: Page main title (core theme)
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Number of H2–H3: Content structure and subtopics
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H4–H6 Quantity: Supplementary Description and Segmentation Module
Meaning for independent websites:
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Determine whether the pagewhether the topic is focused and the keywords are clear
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Avoid H tag abuse, resulting in the topic weight being split
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Help search engines quickly understand content structure
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Improve the ranking potential of long content pages, product pages, and solution pages
Summary: Pages with confusing title structures = search engines don’t know what words you want to rank.
7. Images (pictures) - an often overlooked but important SEO bonus
Usually contains:
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Total Images: Number of images on the page
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Unique Images: The number of real images after deduplication
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Without Alt: Image without Alt set
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Without Title: Image without Title
Meaning for independent websites:
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Decide whether an imagecan be included in Google Image Search
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Supplement page semantics and enhance keyword relevance
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Avoid only loading image resources without weighting
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Improve the overall SEO quality of product pages and case pages
Summary: Pictures without Alt = resources that search engines cannot understand and cannot get traffic.
8. Links - Determine whether the page weight can be transferred correctly
Core function: Check whether the link structure of this page is healthy, and whether the weight is correctly distributed and transferred, to avoid that the content is done but the SEO is not affected.
Usually contains:
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Total Links: The total number of links contained in the page
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Unique Links: The number of real links after deduplication
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Internal Links: Links within the site (affecting the flow of weight within the site)
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External Links: External links (affecting trust and risk)
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Dofollow / Nofollow: whether to pass the weight
Meaning for independent websites:
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JudgeWhether the page is an island page (no valid internal link points to it)
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Found that Anchor is missing/irregular (such as too many Missing and Home)
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Check for Dofollow abuse or imbalance
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Avoid important pages The weight is diluted by invalid links
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Optimize the internal link structure, Push weight to pages that really want to rank
Summary: A page with a confusing link structure = no matter how good the content is, it will be difficult to rank.
9. Social (Social) - Determine whether the page has conversion power during social media communication
Core function: Check the display effect of the page when is shared on social platforms, whether the title, picture and description can be displayed correctly, affecting the click-through rate and brand professionalism.
Usually contains:
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Open Graph (OG)
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og:title: social media display title -
og:description: social media summary copy -
og:image: Share the main image -
og:url: Standard sharing link -
og:site_name / og:locale: site and language information -
Twitter Card
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twitter:card: card type -
twitter:title / description: title and description -
twitter:image：Display pictures -
twitter:site/creator: Account association
Meaning for independent websites:
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Determine whether the link will look good and professional on LinkedIn / Facebook / Twitter
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Directly affectsCTR, not ranking
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Avoid low trust caused by no pictures, garbled characters, and default titles when sharing
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Enhance brand awareness, assist customer acquisition and secondary communication
Summary: Social configuration is not in place, no matter how good the content is, no one will click on it if it is shared.
10. Hreflangs (multi-language) - determine whether pages from different countries will fight with each other
Core function: Check whether multi-language/multi-country pagescorrectly tell search engines who should be displayed to avoid competition and misaligned display of pages in different languages.
Usually contains:
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hreflang tag: whether to declare language and country
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x-default: whether to set a default display page
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Bidirectional references: whether the language pages point to each other
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URL matching: Whether the language is consistent with the page content
Meaning for independent websites:
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Prevent English pages from ranking in German-speaking markets, or vice versa
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Prevent multi-language pages from being judged as duplicate content
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Improve the accurate exposure and conversion rate of each country page
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It is a necessary basic configuration for multi-language independent websites to do SEO
Summary: Hreflang is wrong. The more multi-language pages are made, the more chaotic the ranking will be.
11. Structured (structured data) - determine whether search engines can understand the identity of your page
Core role: Check whether the page uses Schema structured data, helping search engines accurately understand this Product, company, article or service page.
Usually contains:
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Organization / Company: Business entity information
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Product: product name, picture, price, SKU
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Breadcrumb: breadcrumb navigation structure
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FAQ / Article: Q&A or content page structure
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Schema verification status: whether it meets the specifications and whether an error is reported
Meaning for independent websites:
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Improve the certainty that the page is understood by search engines
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Enhanced rich results display opportunities (FAQ, product information, etc.)
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Increase search result click-through rates, not just rankings
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Is an important letter for brand and product websites to become professional and credible
Summary: Without structured data, search engines can only guess who you are.
12. Whois / DNS - Determine whether this website is worthy of trust
Usually contains:
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Whois information
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Domain name registration time (Domain Age)
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Expiration time (Expiration)
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Registrar
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DNS information
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A/CNAME/NS record
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Whether to use CDN
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Is DNS resolution normal and stable
Meaning for independent websites:
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The older the domain name and the longer it has been renewed, the higher the trust level
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If the DNS changes frequently or is about to expire, it is easy to be judged as an unstable site
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DNS configuration abnormalities may lead toslow inclusion and unstable access
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Is an important reference for distinguishing the credibility levels of new sites and old sites
Summary: If the domain name and DNS are unstable, search engines will not dare to give you traffic.
13. Conclusion
When doing independent website SEO, the real fear is not that the website is temporarily not ranked, butI don’t know where the problem lies, but I keep investing in the wrong direction.
Some pages just have poor basic settings and can continue to be enlarged after repair; some pages have problems with their content, structure, and search requirements, so it doesn't make much sense to continue investing.
So, these 12 modules are actually a relatively complete set ofIndependent station SEO physical examination form.
From whether it can be crawled and included, to keywords, page structure, internal links, pictures, multi-language, structured data, to traffic and the overall basic environment, check these issues one by one.
First physical examination, then optimization; first find the problem, then decide to invest.
By doing SEO, at least you won't spend your time and budget in the wrong place right from the start.
