Keyword category optimization

What's the difference between keyword optimization and keyword category optimization? How should SEO be done for an independent e-commerce website?

Keyword optimization addresses how to layout and use keywords on a single page, while keyword category optimization focuses on how to categorize and allocate keywords across the entire website, ensuring different pages cater to different search needs. This article uses a case study of an independent e-commerce website to illustrate the differences, relationship, and practical methods between the two.